How to find your Google review link
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Your Google review link comes from your business profile: open it, go to the reviews section, then to the get-more-reviews feature, and copy the link shown there. If you have not claimed your profile yet, search for your business on Google Maps, start writing a review and copy the address that opens. Always test the link on a phone: it must open the rating form, not your profile page.
How to find your Google review link
This is the first thing to sort out before installing anything, and it is also where most owners lose time. The link that opens the review form is not your profile's address, and the two look alike enough to be confused.
Method 1: from your business profile
This is the official route and the one that yields the shortest link. Google documents it as follows: open your business profile, go to reading your reviews, then to the get-more-reviews feature. The link copies in one click, and a QR code sits next to it.
Two things are worth knowing before you start.
The QR code can only be generated on a computer. Google says so explicitly: the feature is not available on mobile. If you tried from your phone and found nothing, it was not you.
The QR code on offer is a raw image, to download and then have printed. Between that download and a clean holder sitting on a counter there is still layout, printing and a stand, which explains the number of taped A4 sheets you see on tills.
Method 2: through Google Maps, without profile access
If your profile exists but you have not claimed it, or you do not have the credentials to hand, go through Maps.
Search for your business, open its profile, scroll to the reviews and start writing one as a customer would. The window that opens has its own address: that is the one to copy, not the profile's.
Do it from a computer, where the address is visible and copyable, rather than from the mobile app.
Test the link before sharing it
A review link can be tested in thirty seconds, and that test saves weeks. Open it on a phone that is not yours, or in a private browsing window, and check that it shows the five stars and the comment field, with your business name above them.
Three outcomes should stop you:
- the profile opens instead of the form: you copied the profile address, go back to method 1;
- another business appears: you picked up a namesake's link, common with chains and franchises;
- a generic search page opens: the link was truncated when copied, often by passing through a messaging app.
The duplicate profile trap
Many businesses have two profiles without knowing: one created by Google from public data, another created by hand by a former manager or an agency. Reviews then split between them, and neither reaches a reassuring volume.
Settle this before sharing any link. A duplicate can be reported to Google for merging or removal. Sharing a link to the wrong profile for six months means six months of reviews to recover.
What the link does not solve
Having the right link does not bring reviews in: it removes one obstacle out of two. The customer still has to think of it, and has to have it to hand at the moment they are satisfied, which is while they are still with you.
That is exactly what a plate is for: the link is already inside, the customer holds their phone near it or scans the code, and the form opens. You have nothing to print, and if your profile changes, the destination is edited from the mobile app without changing the plate.
Going further
Sources: Google Business Profile Help, pages on asking for reviews and on creating a review link or QR code, accessed 13 September 2026.
Frequently asked questions
My link opens my profile instead of the review form, why?
This is the most common mistake: the address copied from the browser bar while viewing your own profile leads to the profile, not to the form. The link to use is the one Google provides in the get-more-reviews feature of your profile. A correct link opens the five stars and the comment field straight away.
Can I generate the QR code from my phone?
No. Google states that review QR codes can only be generated in a computer browser, not on mobile devices. It is one reason many businesses give up halfway through, and it is also what an already printed plate saves you.
Do I need a Google profile to receive reviews?
A profile has to exist, but it may have been created automatically by Google without any action from you. Claiming it gives you access to replies, statistics and the get-more-reviews feature. Without claiming it you can still retrieve a link through Google Maps.
My business has two profiles, which one should I use?
Neither, until the duplicate is dealt with, otherwise your reviews split across two pages and neither reaches a credible volume. Report the duplicate to Google so it is merged or removed, then take the link from the profile you keep.
Can I change this link after my plate arrives?
Yes, at any time and without changing the plate. The destination is edited from the Mon Avis Facile mobile app, which covers the usual cases: a merged profile, a move, a change of trading name, or switching from one destination to another.
Can I offer a discount in exchange for a review?
No. Google treats offering an incentive, free or discounted goods or services, in exchange for posting a review, changing one or removing a negative one as fake and misleading content, and strictly prohibits it. The request must be neutral and offered to everyone, which is also a legal requirement in France.
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