Collecting feedback for a non-profit or a club
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A non-profit can collect feedback by placing an NFC plate at its reception desk or on its table at an event. Members and visitors tap their phone and land on the chosen page: a Google listing, a Facebook page, an Instagram profile or a satisfaction form. The plate is bought once, with no subscription, and requires no existing Google listing.
Collecting feedback for a non-profit or a club
A non-profit that welcomes the public has the same problem as a business: people who are happy rarely say so online. The difference is that a non-profit generally has neither a marketing budget nor volunteer time to spare for yet another tool.
Where to place the plate
Three placements work well, depending on the type of organisation.
At a permanent reception desk. A gym, a community centre or a club with open premises places the plate on the reception counter. The useful moment is sign-up or membership renewal, just after the person has been welcomed.
On the stand, at events. Car boot sales, tournaments, fairs, open days: the plate goes on the welcome table or the cash box. Passing visitors leave feedback there and then, and they are exactly the audience a non-profit never sees again.
At the end of a class or training session. Someone who has just spent an enjoyable hour is in the best possible frame of mind.
What to redirect to
This is the question that sets a non-profit apart from a business, since many have no Google listing.
| Destination | When to choose it |
|---|---|
| Google Business listing | You have identifiable premises and want local visibility |
| Facebook page | Your community is already active there, which is common in the non-profit world |
| Instagram profile | You want a younger audience and to show your activities |
| Satisfaction form | You want internal feedback, not a public shop window |
The destination can be changed at any time from the mobile app, without buying a new plate. A non-profit can therefore start with an internal form, then switch to a Google listing once one exists.
What it costs
The plate is bought once and belongs to the organisation. There is no subscription, no monthly fee and no minimum term, which matters when the budget is voted annually.
A volume discount applies from two plates onwards, useful for equipping several sections or reception points. Shipping is charged by destination. The current grid is shown in the shop.
What to know about asking for reviews
Asking for a review is lawful. What is prohibited is making it conditional on something in return, asking only the people you assume are satisfied, or screening feedback before publication. A non-profit offering a membership discount in exchange for a positive review would be outside the rules.
The plate, by contrast, sends everyone to the same page, with no sorting. The subject is covered in our guide on the legality of asking for reviews.
Your members' data
A scan records a technical event for your statistics: date, time, device type, browser, operating system and approximate city. Neither the name, nor the e-mail address, nor the phone number of the person is recorded, and they are never asked to create an account. The review itself is posted on the platform you chose, which then becomes the data controller.
Further reading
Frequently asked questions
Can a non-profit without a Google listing use a plate?
Yes. The plate redirects to any web address, whether a Facebook page, an Instagram profile, an online satisfaction form or a page on your own site. A Google Business listing is therefore not required. That said, a non-profit that welcomes the public can create one for free, which improves its visibility in local searches.
Can a non-profit recover the VAT on the purchase?
It depends on your status. A non-profit not registered for VAT does not recover it and therefore bears the price including VAT. One that is registered, for instance in respect of ancillary trading activities, recovers it under the usual conditions. Prices shown in the shop exclude VAT, which is calculated at checkout based on the delivery country.
Can a plate be used only during events?
Yes. The plate does not need to be permanently installed: it works placed on a table, a reception desk or a stand. The NFC chip is passive and battery-free, so it travels and stores without constraint and stays functional indefinitely.
Can several volunteers track the scans?
Tracking is done from a single account, in the mobile app. Signing in uses a link sent by e-mail, with no password, which makes it possible to share access to the organisation's mailbox rather than a personal login.
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